• UTRC II SUBMISSION SYSTEM
  • Careers
  • Contact
  • Login / Register

Search form

Home
  • Home
  • About
    • Welcome to the UTRC Site
    • Theme
    • Staff
    • Board of Directors
    • Press
    • Annual Report
    • Program Progress Performance Report
    • Newsletter
  • Research
    • Projects
    • RFPs
    • Submit Your Proposal
    • Funding Categories
      • UTRC Research Initiative
      • UTRC Advanced Technology Initiative
      • UTRC Faculty Development Mini-grants
      • UTRC Best Transportation Paper Competition
      • News
  • Publications
  • Directory
    • Consortium Universities
    • Partners
    • Principal Investigators
    • Staff
    • Board of Directors
  • Education
    • Where to Study
    • Transportation and Planning Doctoral Series
    • AITE Scholarships
    • UTRC Dissertation Grants
    • Summer Institute
    • September 11th Memorial Program
    • Technology Transfer and Training
    • Online Graduate Certificate Program
    • UTRC Travel Grants
    • Student Award Recipients
    • Apply For Scholarships
  • Events
    • Upcoming Events
    • Past Events
    • Visiting Scholar Seminar Series
  • Resources

Assessing NJ TRANSIT's Mobile App for User's Receptiveness to Geotagging

NJ TRANSIT customers can use a smartphone application (“app”) to purchase tickets and access transit information. Most smartphones are equipped with technology that can determine the user’s location; however, this feature is currently used in a limited capacity in NJ TRANSIT’s app. By knowing a customer’s location, NJ TRANSIT could potentially provide customized information directly to passengers based on their location, which is referred to as geotargeting. The objective of this research project is to assess NJ TRANSIT passengers’ receptiveness to geotargeting in NJ TRANSIT’s mobile app.

Project Details

Author(s): 
Dr. Candace Brakewood
Dr. Robert E. Paaswell
Universities: 
City University of New York
Publication Year: 
2017
Publication Type: 
Final Report
Project: 
Assessing NJ TRANSIT’s Mobile App for Users’ Receptiveness to Geotargeting
Please subscribe to our Newsletter:

Get our newsletter

Please enter your email address to subscribe to our newsletter:

Contact Us

University Transportation Research Center
Marshak Hall - Science Building, Suite 910 
The City College of New York
138th Street & Convent Avenue ,New York, NY 10031